How Bolt increased Drive-In Autosound's conversion rate

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conversion lift for Bolt Account vs. guest accounts

Drive-In Autosound

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What sold us on Bolt is the simplified one-click checkout process and the built-in fraud protection. It was everything we needed, rolled into one. It was a no-brainer for us to move over to Bolt.

Marketing Director

The last few years have been a wild ride for <a href="https://driveinautosound.com/">Drive-In Autosound</a>, said Kylee Anderson, Marketing Director. The family-owned business runs multiple retail stores and an ecommerce website built on BigCommerce that sells high-quality car accessories like audio systems, window tints, truck lifts, and more.&nbsp;It has faced the uncertainty of stores closing as COVID started, the boom in online sales post-lockdown, the struggle for inventory as supply chains choked, and recently, it worried about the <a href="https://www.bolt.com/blog/five-steps-for-merchants-to-thrive">ecommerce dip</a> that’s hitting the entire industry.&nbsp;But thanks to its savvy investments in technology like Bolt and BigCommerce, Drive-In Autosound continues to grow and flourish. In fact, since it implemented Bolt One-Click Checkout, Drive-In Autosound now has a double-digit conversion rate. This is particularly impressive considering its average order value is over $400.&nbsp;<h3>Putting growth into overdrive by going online</h3>Drive-In Autosound started in 1962 with a single location in Colorado for vehicle repairs and accessories. Over the years, it grew to multiple locations and started investing in ecommerce about five years ago.&nbsp;The retail locations give it knowledge about how to properly install these after-market products, and provides it with a strong advantage on the ecommerce side. Drive-In Autosound isn’t just a fly-by-night online store trying to sell as many parts as possible—it has decades of experience that shows up in its support and tutorials.&nbsp;When it came time to move some of its business online a few years ago, it evaluated multiple platforms. It ultimately chose BigCommerce because of its modern, easy-to-use interface and its integration with third-party listing tools it needs to use for its inventory.&nbsp;“We’ve been happy with the technology and the growth in the app store,” Kylee said about BigCommerce. “All of the companies in this space have said that BigCommerce is the place to be for vehicle equipment.”&nbsp;&nbsp;<h3>One-Click checkout helps put competitors in rearview mirror&nbsp;</h3>Kylee said there wasn’t one major pain point in their checkout experience calling out for a solution. Sure, the checkout experience was a bit long, and fraud prevention was frustrating, but it worked well enough … and the company was still growing.&nbsp;After seeing and speaking with Bolt at a conference, the Drive-In Autosound team was intrigued to see there could be a better way to provide an excellent shopper experience with one-click checkout.&nbsp;When they took a hard look at their existing checkout process, Kylee said that even she would walk away from it because it was a “cumbersome” process that required so much information.&nbsp;“What sold us on Bolt is the simplified one-click checkout process and the built-in fraud protection. It was everything we needed, rolled into one,” Kylee said. “It was a no-brainer for us to move over to Bolt.”&nbsp;Thanks to Bolt’s easy integration with BigCommerce, turning on Bolt One-Click Checkout was a breeze. Kylee said she barely even remembers turning it on because it was so seamless and easy.&nbsp;The results have been stunning. Since turning on Bolt in January 2022, Drive-In Autosound has seen:&nbsp;<ul><li>Its overall conversion rate grow to double digits&nbsp;</li><li>A 124.5% conversion lift for Bolt Account vs. guest accounts&nbsp;</li><li>72% account registration rate&nbsp;</li></ul>&nbsp;“We knew Bolt was going to be a great addition, but what we didn't realize was how big of an impact Bolt has been for us in all aspects,” Kylee said.&nbsp;<h3>What hasn’t Bolt impacted?&nbsp;</h3>Fraud was previously a big issue for Drive-In Autosound. The fraud software provider would deny purchases but that information wouldn’t connect seamlessly with the payment processor offered by another vendor.&nbsp;Along with fraudulent purchases and rightful purchases being denied, this would create a logistics nightmare for other team members. They were never sure if sales were approved and if they could ship them out. In addition, it was a lot of person power to manually vet each order.Bolt’s robust fraud protection technology and 100% fraud chargeback guarantee helped Drive-In Autosound grow faster. In addition, the all-in-one nature meant there were no gaps between the fraud software and payment provider, and it saved countless work hours.&nbsp;Some other software vendors resort to finger-pointing instead of diving in to fix issues. However, Kylee said she also really appreciated the level of accountability and problem-solving from the Bolt customer support team.“Whenever we’ve had an issue and we’ve needed to contact support, it’s always been efficient and addressed quickly,” Kylee said. “With Bolt, they’ve always been so quick and they’ve been so personable addressing issues.”<h3>The road ahead looks smooth</h3>There are still many issues facing Drive-In Autosound and many other auto merchants. Supply chains have improved since the nightmare of 2021 but many remain fragile. In addition, inflation is eating up more of everybody’s wallets and an uncertain economic climate can be problematic.&nbsp;But Kylee is confident about the road ahead for Drive-In Autosound, thanks in part to their usage of BigCommerce and Bolt to grow their online sales.&nbsp;“The one-click checkout has literally been the greatest addition to our website,” said Kylee.

How Bolt increased Drive-In Autosound's conversion rate

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